Advertising Specialist

Overview

Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Skills

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Alternative Titles

• Advertising Account Executive
• Advertising Account Manager
• Creative Director (Advertising)

Related Occupations

• Market Research Analyst
• Marketing Specialist